The word corporate does not usually conjure up ideas of “fun” when in relation to all other types of events. A bunch of stuffy people standing around talking about boring numbers and eating miniature beef wellingtons surely is not part of any list of “fun things I’d like to do.”
Fear not; with the right type of entertainment, a corporate event will be a memorable experience for both employees and clients alike. Here’s a quick list to start:
- Live music
- Portrait artists (caricature or photographer)
- Photo booth
Live music is always an excellent choice for corporate events. Depending on the atmosphere you’re trying to create, you could hire a jazz band, a classical string quartet, a rock band, or a DJ to liven up the party. Live music can bring a lot of energy to an event and can help create an atmosphere of fun and excitement.
Another great option for corporate events is to hire a comedian. A good stand-up comedian can provide plenty of laughs and help everyone to relax and let their hair down. Just remember to make sure the material is appropriate for the audience.
In addition to these more active forms of entertainment, hiring a caricaturist or a portrait artist to draw guests in a cartoonish or realistic style can be a great way to ensure everyone has something to remember from the event. Some offices even use their caricatures as their professional headshots to inject fun into their branding.
Hiring a magician or a mentalist (psychic) for a unique type of entertainment is another option to explore. Mentalists typically use psychological techniques to perform mind-reading and other feats of intuition, while magicians can provide a unique form of entertainment that will leave guests wondering how the tricks were done.
You could also set up a photo booth or a karaoke machine to help guests get into the party spirit. Photo booths are great for capturing moments and providing a lasting memory of the event, while karaoke can be an unexpected source of entertainment.
Whatever type of entertainment you choose for your corporate event, it’s essential to ensure the event is fun and appropriate for the audience. With the right entertainment, you can create an event that your guests will never forget.
Why is being relatable important in advertising?
When considering caricatures versus a sterile professional headshot, many say it helps them be “relatable” in the eyes of their customers, which has, in turn, equaled more business and longer customer loyalty. Remember, though, a headshot done with the right photographer can also capture a fun side of the corporate world too.
Growth in business and awareness can be seen in the rise of social media and digital marketing, where companies are creating engaging content that makes them appear as more than just faceless corporations but as people with a personality and a sense of humor. Companies can create a stronger bond with their customers by being more relatable, showing that they care and understand their needs.
This relationship-building can also lead to customer loyalty. Customers will be more likely to keep coming back to a company that they can relate to and feel connected to, giving them a sense of belonging. In addition, customers will be more likely to recommend a company to their friends and family if they have a positive relationship with that company.
Relatability is also essential when it comes to customer service. Customers want customer service representatives they can relate to, so they can trust that the representative can understand their needs. A good customer service experience can make all the difference in a customer’s opinion of a company and help create loyalty and trust.
Ads that are “for people like me” are more effective. They speak directly to the consumer and what they care about. Including situations and characters that viewers can relate to makes it easier for viewers to engage and care about your advertising.
Finally, being relatable can help a company stand out from its competitors. If a company can show that it understands its customers and can relate to them on a personal level, it can help to differentiate the company from its peers. This can help build a stronger brand identity and be a great way to draw in new customers.
What is social relatability?
The quality of being able to quickly form social or emotional connections: Wit, humor, light-heartedness, genuineness, and relatability are all quality ingredients for a personality pie.
Social relatability is a crucial factor to consider when it comes to marketing. It’s the ability to create a connection with an audience that can benefit customer loyalty and brand awareness.
In today’s digital age, social media is an increasingly powerful tool for companies and marketers to engage with their customers and create relatability. Through social media, companies create content that is relatable to their customers, such as humorous videos, witty taglines, caricatures, and stories that resonate with their audience. Through this type of content, companies can create an emotional connection with the customer and make the company more “human” and approachable.
For example, a company that sells apparel could create a social media campaign featuring videos featuring customers wearing their products and talking about how they felt when wearing them. This content can create an emotional connection with the customer, making them feel like the company understands them and can relate to their experiences.
Companies can also use tools such as blogs and online forums to create relatability with their customers. By responding to customer comments and engaging in conversations with them, companies can develop a sense of community and trust that is essential for building customer loyalty.
Finally, companies use “influencers” to create relatability with their customers. Influencers are people who have a large number of followers and are considered to be an authority in a specific industry. Companies can use influencers to promote their products or services and create a connection with their followers.
Overall, social relatability is an essential factor to consider for any company’s marketing strategy. By creating relatable content for their customers, using tools such as blogs and forums, and engaging with influencers, companies emotionally connect with their customers, leading to increased brand loyalty and awareness.
Evening entertainment for corporate events
Entertainment is a great way to enhance the atmosphere of corporate events, making it memorable for both employees and clients. Ultimately, entertainment is an essential part of any successful corporate event.