An e-commerce platform is not just a shopping cart. In fact, e-commerce software is a much more comprehensive solution that includes product management, inventory control, customer relationship management, marketing and analytics tools, etc. Although, it is highly advised to hire a professional to manage your online marketing efforts, including setting Read more…
As a writer in the marketing world, I get to sit with some really cool, highly intelligent, forward-thinking IT people. In the beginning, we “creatives” had to learn a whole new language as technology began to drive the marketing world forward in new directions. Complicated terms, acronyms, .com’s, SEO, PPC, Read more…
IoT, or the “Internet of Things,” refers to the growing network of physical devices that are connected to the internet. This includes everything from smartphones and laptops to home appliances and wearable devices. IoT devices are able to collect and share data using sensors and other embedded technology. This data Read more…
Modern society lives in a data age. A report from IDC predicts that the amount of data generated worldwide will increase from 33 zettabytes in 2018 to 175 zettabytes by 2025. This is a huge amount of data, and enterprises hope that it will drive innovation and success in business. Read more…