Relationship management affects all areas of business; from better customer service to more informed marketing efforts, relationship management can build a company’s financial status by helping to access needed funds to grow or expand. Below is a list of reasons why relationship management is important in running a business, whether Read more…
A reputable communications company’s focus will be centered on making an impact through words. Whether their clients need a simple message, a 1,000-word executive summary for their annual report, or an announcement about an award recently received, their writing teams can and will fashion the kind of copy every company Read more…
Developing an e-commerce website is no easy feat. It requires a rigorous strategic planning process, content organization, and design mapping. Many moving parts must work together seamlessly for your site to function fully. In this economy, consumers expect a site to be fast, easy to navigate, and probably most importantly, Read more…
The word corporate does not usually conjure up ideas of “fun” when in relation to all other types of events. A bunch of stuffy people standing around talking about boring numbers and eating miniature beef wellingtons surely is not part of any list of “fun things I’d like to do.” Read more…
The bottom line is a customer-focused culture will actively improve customer retention, which is essential for building residual revenue and achieving measurable success. It’s also been proven to be more cost-effective when compared to an acquisition, as it’s six to seven times more costly to attract new customers than to Read more…
In today’s world, a portrait is often thought of as a professional headshot. The professional commissions a professional photographer to take their portrait, and then they use the portrait images for marketing, social media, or public relations purposes. In the past, portraits symbolized many things. A portrait might be a Read more…
In a world where technology seems to advance faster than the speed of light, we might wonder if print marketing is still relevant in this tech-savvy environment. We’re here to tell you…print marketing is alive and well. In fact, print advertisements significantly impact converting prospects to customers. Nearly 80% of Read more…
If you are concerned about conservation and sustainability, know that you have the power to encourage your city and state to protect forests, establish parks, fight destructive suburban sprawl, and oppose other development. If you have forested property, volunteer for a local land trust or park system, or acquire a Read more…
A marketing budget defines how much you plan to spend to reach your marketing goals within a specific period of time. It is an important part of your business’s marketing plan, so you should put some time and thought into it. There are many areas to consider; media buying, printing, web Read more…