Developing an e-commerce website is no easy feat. It requires a rigorous strategic planning process, content organization, and design mapping. Many moving parts must work together seamlessly for your site to function fully. In this economy, consumers expect a site to be fast, easy to navigate, and probably most importantly, safe and efficient in processing payments. Selecting the right pros do to this is imperative to move on to the next steps, grow and build the brand.
But how do you strive to showcase, in a favorable light, the services, products, and accomplishments of an e-commerce business? Enter the world of public relations. That means being focused on many publics, not just the media. Public relations (PR) is precisely what it says – a relationship with one or more publics which might include a local or online community, social interest groups, employees, media (online, TV, radio, print, etc.), and of course, clients or customers.
PR is done through a wide range of approaches, including press releases and media pitching, special event planning and support, award nominations, and social media posting. Another important aspect of PR work is assisting clients in understanding their audiences and identifying the best methods for reaching them.
So, in a sense, even after all the work, creativity, planning, developing, photographing products, etc., there is still yet much to do. The site is built; now what?
What is best marketing for ecommerce?
Once the site has been developed and publicized professionally, there is still work to do. Below is a list of tried and true tactics the pros use on the regular:
- Improve your SEO (Search engine optimization)
- Invest in Google Ads / Pay-per-click advertising (PPC)
- Advertise on social media
- Get active on social media
- Create a blog
- Produce original content
- Leverage social proof
- Consider partnerships with influencers
- Build your email list
- Email marketing
- Optimize for mobile
- Humanize and personalize
Importance of images in ecommerce
The quality of the product’s image for an e-commerce site is essential as this is the consumer’s first interaction and impression of the said product. Therefore, a product image is vital for an e-commerce store because it creates an impression on the buyer and enhances the product description by making it visually appealing.
Online visitors cannot feel the product, turn it around, see it from all angles, or picture exactly how it would look in real life. Therefore, the more accurately your photography depicts your product and the more variety you provide to the eye, the more convinced customers you will have.
Furthermore, high-quality photos can be used to showcase the features of a product, which helps to provide customers with a better understanding of the item. This gives customers a better idea of what to expect and what their purchase will look like. Professional photos also enable customers to visualize better how a product will look in real life, which can be a powerful tool for influencing purchase decisions.
High-quality images help to attract and engage potential customers while creating a stronger emotional connection that increases the likelihood of a purchase. In addition, professional photos give off an air of authority and legitimacy and can help create a sense of trustworthiness in customers’ eyes.
Professional photography convinces customers that the brand cares for their needs and wants, which motivates them to become loyal customers who repeatedly purchase the company’s products. And brand loyalty is priceless. Professional product photography not only testifies to the quality of your product but also reflects the credibility of your brand image.
In addition to providing customers with an enhanced understanding of a product, professional photos can also be used to help create a unique and recognizable brand identity. This can be especially powerful when combined with other branding elements such as logos, colors, fonts, and messaging.
The importance of professional photography in e-commerce cannot be overstated. In today’s competitive online marketplace, making a lasting impression on potential customers is essential. Professional product photography helps create an authentic and credible image of your brand that speaks to the quality of your product.
How to grow your ecommerce business
Growing an e-commerce business is no small feat, but with careful planning and execution, it can be achieved.
One of the first steps to take is to identify your target audience, which will help inform your marketing, product development, and customer service strategies. Leave this one up to the pros. Ensure your marketing agency has these conversations with you before any work is performed.
Additionally, you could consider offering upsells and cross-sells, as this is an effective way to increase average order size and boost revenue. An effective customer service strategy is also essential for growing an e-commerce business. It’s crucial to ensure that customers have a positive experience with your business, as this will help to drive customer loyalty and repeat business.
In regard to marketing, it’s important to remember that customers are at different stages of the funnel. Therefore, your marketing firm will focus on providing content that educates potential customers and encourages them to convert. Additionally, consider expanding your business to international markets, which will open opportunities to reach new customers.
Lastly, remember to invest in influencer marketing, as this is an effective way to raise brand awareness and generate new leads. With the right strategies and teams in place, you can grow your e-commerce business and achieve long-term success.
What is the average growth of ecommerce?
According to an article from Forbes https://www.forbes.com/advisor/business/ecommerce-statistics/#:~:text=In%202021%2C%20retail%20m%2Dcommerce,and%20710.42%20billion%20in%202025, in 2021, retail m-commerce sales in the United States exceeded 360 billion. This figure increased to 431.4 billion in 2022. And it’s expected to grow even further to 511.8 billion in 2023, 604.5 billion in 2024, and 710.42 billion in 2025.
You do not need to be a financial analyst to see that this is where the future of commerce is heading. Again, putting the consumer in the driver’s seat making it even more critical for brands to engage with their audiences online via digital marketing and public relations efforts. To succeed in the e-commerce sector, creating and maintaining these strong relationships is essential.
It’s clear that e-commerce is a rapidly growing industry that provides countless opportunities for businesses to reach new markets and expand their reach. By leveraging the latest technology and leveraging relationships with customers, businesses can ensure that they are well-positioned to capitalize on the growth of e-commerce.
How to promote an e-commerce website
Promoting an e-commerce website requires a comprehensive strategy, including traditional and digital marketing and public relations efforts. Professional photography, SEO, pay-per-click advertising, social media marketing, content marketing, email marketing, and influencer marketing are all effective tactics for driving traffic and engagement with an e-commerce website.
By investing in the right strategies, businesses can ensure their websites have the best chance of succeeding in the competitive digital marketplace.