Developing an e-commerce website is no easy feat. It requires a rigorous strategic planning process, content organization, and design mapping. Many moving parts must work together seamlessly for your site to function fully. In this economy, consumers expect a site to be fast, easy to navigate, and probably most importantly, Read more…
The word corporate does not usually conjure up ideas of “fun” when in relation to all other types of events. A bunch of stuffy people standing around talking about boring numbers and eating miniature beef wellingtons surely is not part of any list of “fun things I’d like to do.” Read more…
The bottom line is a customer-focused culture will actively improve customer retention, which is essential for building residual revenue and achieving measurable success. It’s also been proven to be more cost-effective when compared to an acquisition, as it’s six to seven times more costly to attract new customers than to Read more…
An e-commerce platform is not just a shopping cart. In fact, e-commerce software is a much more comprehensive solution that includes product management, inventory control, customer relationship management, marketing and analytics tools, etc. Although, it is highly advised to hire a professional to manage your online marketing efforts, including setting Read more…
When you think about modern moving companies, what comes to your mind? Most likely, it’s the image of big trucks and tractor-trailers. But, did you know that the moving industry started from very humble beginnings? What were these first moving companies like? And, how did they become the huge businesses Read more…
As a writer in the marketing world, I get to sit with some really cool, highly intelligent, forward-thinking IT people. In the beginning, we “creatives” had to learn a whole new language as technology began to drive the marketing world forward in new directions. Complicated terms, acronyms, .com’s, SEO, PPC, Read more…
In today’s world, a portrait is often thought of as a professional headshot. The professional commissions a professional photographer to take their portrait, and then they use the portrait images for marketing, social media, or public relations purposes. In the past, portraits symbolized many things. A portrait might be a Read more…
Whether you are a professional like myself seeking to advance your portfolio or a working adult trying to make ends meet, earning certifications is essential and the way to go. It helps keep our skills current, fresh and improved. There are so many reasons why having up-to-date certifications is vital Read more…
In a world where technology seems to advance faster than the speed of light, we might wonder if print marketing is still relevant in this tech-savvy environment. We’re here to tell you…print marketing is alive and well. In fact, print advertisements significantly impact converting prospects to customers. Nearly 80% of Read more…
For small businesses like local moving companies, partnering with a larger corporation to facilitate long-distance moves makes sense. For example, within their state, they would operate solely as “ABC Movers,”. However, for interstate and international moves, the smaller company can run under the authority of the larger corporation, giving them Read more…