Importance of Technical Skills in Business

Successful companies understand that having a broad understanding of technological functions that run the day-to-day operations is important for all people in the organization to have, including those from the top down and everyone in between. It is essential to keep sharp those technological abilities to help maintain business efficiency Read more…

Importance of Customer-Focused Culture

The bottom line is a customer-focused culture will actively improve customer retention, which is essential for building residual revenue and achieving measurable success. It’s also been proven to be more cost-effective when compared to an acquisition, as it’s six to seven times more costly to attract new customers than to Read more…

Difference Between E-Commerce and Shopping Cart

An e-commerce platform is not just a shopping cart. In fact, e-commerce software is a much more comprehensive solution that includes product management, inventory control, customer relationship management, marketing and analytics tools, etc. Although, it is highly advised to hire a professional to manage your online marketing efforts, including setting Read more…

History of Moving Companies

When you think about modern moving companies, what comes to your mind? Most likely, it’s the image of big trucks and tractor-trailers. But, did you know that the moving industry started from very humble beginnings? What were these first moving companies like? And, how did they become the huge businesses Read more…

What is a User Journey?

As a writer in the marketing world, I get to sit with some really cool, highly intelligent, forward-thinking IT people. In the beginning, we “creatives” had to learn a whole new language as technology began to drive the marketing world forward in new directions. Complicated terms, acronyms, .com’s, SEO, PPC, Read more…

What Does a Portrait Symbolize?

In today’s world, a portrait is often thought of as a professional headshot. The professional commissions a professional photographer to take their portrait, and then they use the portrait images for marketing, social media, or public relations purposes. In the past, portraits symbolized many things. A portrait might be a Read more…