Business Blogging

Last week your employer gave you a final paycheck.  This week you face the grim job hunt reality, too many applicants, not enough jobs.  Is now the time to strike out on your own?  Millions of Americans are taking fate into their own hands and starting a small business.

Startup businesses are nimble and price flexible.  The smart entrepreneur who guards their cash and streamlines their operation will have the advantage over big business.  During recessions, customers will trade loyalty for price:  if your small business can do it cheaper, then your business can capture market share.

Big Business Equals Big Overhead

Now is not the time to take financial risks.  Hold on to your cash and focus on expanding your market.  Use affordable marketing (community papers, SEO, and networking groups) to expand your customer base.  Do not go deep into debt, leave that to your competition.

Keep Your Prices Low and Offer Bundles

What is your current margin?  Can you live on less?  The goal right now is get by and grow your customer base.  When the recession ends, you’ll be in a much better position to turn big profits.  Bundle products and services together then deliver amazing service.

Use You Website To Reach More Consumers

Refocus your website to build new traffic streams.  Optimize more web pages on fewer keyword topics.  Write great content and blog about it everywhere.  Use your spare time to increase your internet marketing.  Internet marketing can be your most affordable marketing tool, but don’t go crazy.  The goal is find MORE customers.

Ed Bejarana
Zenith Exhibits, Inc.
(503) 709-1454