Big companies can afford expensive market research. Small business, to stay competitive, can turn to business blogging as a way to measure consumer acceptance of new products and/or services.
How?
Armed with a target market profile and Google analytics; create two articles based on a desired action. That action may be visiting a contact page, clicking on a download or visiting a specific page. Set your Google Analytics to record the navigation path so you can identify the page source.
Schedule your “pre-written” blog postings to publish a few weeks apart. Do not try and publish two marketing messages for the same product or service at the same time.
Use normal social networking promotions to bring additional traffic to your articles. The article that generates the greatest desired action wins!
This brings up the most important consideration when business blogging–a plan! Improvements in business starts with n organized plan of action. Do not blog by the seat of your pants. The goal is to build BETTER traffic, not just MORE traffic.
Put another way, business blogging will allow you to convert more visitors into customers because in a business blog article you have more time with the reader to build a relationship.
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