Websites are mission critical in today’s business because 88% of all American Internet users “Use a search engine to find information.” (Pew Internet – April 2009) WordPress based sites are search engine friendly and can be setup to automatically fill in the necessary meta data fields. Plus WordPress uses a ping feature to alert the search engines on new or updated information on your website.
The most important reason to switch to WordPress
You can add, change or remove information with out having to hire a web programmer. You also don’t need any expensive software, you need only your web browser and an internet connection.
WordPress is not limited to a certain number of pages or posts. You can write a separate page for each of your products and services. Individual pages or posts for your services improve your search engine visibility because there is more information on a single topic on your page or post. Since search engines read your content and evaluate the page value for their searchers, have a single topic per page means your content will be scored higher. A higher content score translates into a higher search engine position.
WordPress is an Open Source project, which means there are thousands of people all over the world working on it. Writing new code, improving the technology and making new tools that help your visitors find you easier. The best part, is WordPress is FREE.
The Eastside of Portland is pretty icy today. It is days like today, when the roads are too hazardous to drive on that are perfect for working on your internet marketing plan.
I’ve been up for several hours already, enjoying the beautiful sunrise; even took a brave dip in the hot tub. Now I’m settling in for a great day of internet marketing.
The holiday season in general is a great time to review your internet marketing strategy. Are you getting enough visitors to your company website? Is your SEO company charging an arm and a leg? All the commercials on TV should help remind you of the MOST important aspect of marketing–remaining TOP OF MIND.
