Business Blogging

Advertising agencies help BIG business generate buzz, but with huge budgets they are hard to fail. Who does the small business owner, working on a limited marketing budget, turn to? When we add in the economic woes our nation is struggling with, the answer is invariably YOU. Read the rest of this entry »

You’ve refined your keywords, optimized your page, and written great text that pull in tons of traffic, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%.

Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn’t for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline.  Recent research suggests that users decide to stay or leave your site in 7 to 12 seconds — in that short amount of time, headlines are the one piece of copy that users will actually read.

Here are five tips for writing headlines that will draw in user attention. Read the rest of this entry »

Here are two Power Point Presentations on Social Marketing

To view the presentations, you need a Google account.  Google accounts are free.  For more information about Google Accounts, please click here.

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Internet marketing has become a complex business operation which requires a unique marketing plan and internet expertise. Gone are the days of build-it and they will come; now, companies must post news and advertising snippets in a multitude of locations. No longer can you trust your internet marketing campaign to the computer geek who knows HTML. Advanced marketing, writing and programming skills are needed to build and keep traffic. Read the rest of this entry »

Business Blogging is a relatively new term, but the concept has been around for more than a few years. Write blog articles about subjects consumers would be interested in reading and search engines will give you good page listings. What isn’t clear is how to build your article and how comment on articles already online to maximize search engine marketing for your own website. Read the rest of this entry »