Business Blogging

Graphical Perfection versus Content

I am often asked how a NON-graphic artist can develop effective websites.  The answer is simple, I focus 90% of the effort on the website content and only 10% on the look of the site.  Looks do have an order of importance, don’t get me wrong.  Your website should look modern and fresh, but Google cares most about content.  The short and skinny is, if Google doesn’t like your content then noone will EVER visit your website.

On the internet today, your focus should be spent providing single topic focused content on a regular basis (i.e. new information every week).  Your website should be designed to present information in both date order as well as categorized navigation.

Your blog page doesn’t have to be for diary type information!

The term blog refers to the type of technology driving the site (i.e. date and category drive organization).  Your web site should organize information using a mix of static pages and dynamic blog postings.

A static page is defined as information that is only available via the page navigation menu system.  Pull down menus, on-site links, and sidebar menus are the most common method of guiding users to this information.

Dynamic blog postings are defined as information that is available via a menu structure by page title, post date and category.

Happy Blogging

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