Blogging About Tip and Tricks
Sometimes the best marketing strategy is to give readers tips for how to chose the right service provider. Your tips should include things to look for, ask for or ways to negotiate better deals. In reality, your motivation is to highlight how much service “you” provide as compared to your competition: however, you are not [...]
Things Bloggers Need to Know
(Link to Source Document)
In addition to understanding how your specific blogging software works, such as WordPress, there are some terms and concepts you need to know.
Archives
A blog is also a good way to keep track of articles on a site. A lot of blogs feature an archive based on dates (like a monthly or [...]
Business Blogging Strategies
Before diving into business blogging, we need to compare and contrast Personality Based Marketing with Traditional Social Networking. While not an exact science, we can use basic math to weight each marketing model to determine which has more potential.
Traditional Social Networking Model
Traditional Social Marketing Connection Diagram
Traditional Social Marketing Connection Diagram
The strategy behind business blogging is [...]
You can’t win the game focusing on the scoreboard
You can’t win the game focusing on the scoreboard. Focus on the game of engagement and the traffic will come.
Social networking, by definition, is designed to get you involved AND keep you involved. Building a large following, in a sense, becomes a game. In business, it is not about who has the most followers, but [...]
Pay Per Click Add Creation Guidelines
Pay Per Click Advertising is the fastest way to get new traffic to your website, but it requires lots of forethought in the ad creation.
Understanding the Limitations
Besides the punctuation limitations found in the Google Adwords help section, here are field size restrictions you must take into account when building your ad.
Headline: 25 characters
Description line 1: [...]
Why would I Use WordPress for my Website?
Websites are mission critical in today’s business because 88% of all American Internet users “Use a search engine to find information.” (Pew Internet – April 2009) WordPress based sites are search engine friendly and can be setup to automatically fill in the necessary meta data fields. Plus WordPress uses a ping feature to alert the [...]
Truth 3: It’s not about traffic–it’s about qualified traffic
Back in the delirious, go-go heyday of Internet Marketing 1.0, in the distant era of the mid-’90s, all that was on the collective minds of marketers, site owners, and web publishers was the giddy notion of “click” or “hits.” The more, the merrier, or so the thinking went.
We must get to the point where we [...]
