Back in the delirious, go-go heyday of Internet Marketing 1.0, in the distant era of the mid-’90s, all that was on the collective minds of marketers, site owners, and web publishers was the giddy notion of “click” or “hits.” The more, the merrier, or so the thinking went.
We must get to the point where we stop viewing traffic as the goal and get back to what makes us money–customers!
Search engine Optimization (SEO) is about presenting a solution to a searcher at the moment they need it. Good news for business, gone are the days where searches only typed in one or two word searches. Searchers are now asking search engines questions, using full sentences and even punctuation. The service you offer first starts as a question in a prospects mind. That prospect goes to one of two (primary) places to find the answer–a friend or the internet.
Most small business folks who are trying to get found on the internet view Google, Yahoo and a like like the phone book. The phone book uses a single keyword sorting system to organize data. When you are only dealing with a few thousand options, a single keyword (like Accountant, Mechanic, or Plumber) works just fine. However, on the internet there are billions of service providers. What is the important benefits for your service?
Writing your web content for a specific audience with a specific benefit need. Use you blog to write lots of content and watch your conversion rate go through the roof!
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