Until just a few years ago, Google changed its rankings algorithm every month or so. The ranking algorithm is what many SEOs live and die by–it’s the complex, top-secret formula that determines how high (or low) a site or web page ranks in organic search results. Is yours the top result on the first page of results, or do you show up as result #24 on the third page?
My clients often ask for advice on how to gain a first page listing on Google. Some have even went so far as to ask if they paid more money, could I “make it happen.”
Everyone in business today knows that a first page ranking on the search engines is needed for business to be generated. Since the decrease in phone book importance is VERY evident, most business folks are seeking the buy for placement option that once was available in the phone book. Pay enough money for a big ad and Volla! No more! Those days are gone.
“…there are no absolute guarantees any page will be listed for free on Google, or on any of the other major search engines.”
As business owners, your new mission is build great content and publish often. Gone are the days of build-it and forget-it. Today, consumers (and Google) demand fresh information.
Of course, you can pay for placement on Google, Yahoo and alike–it is called pay per click.
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