The common misconception is twitter is more effective because the message goes to a wider audience than publishing on your blog site. While there is some truth to the statement, a twitter message by it’s self has low impact on search engine visibility. Combine twitter posts with your business blog articles and you have a powerful combination.
Going to back to answer the question, why blog or twit? To build relevant information for Google to index. Google will always have more traffic than Twitter, Facebook, etc: so your goal for every business publication should be to increase your visibility on Google.
Twitter posts are indexed by Google, but they go through the same relevancy equation as your web pages and blog articles. If the post is garbage (i.e. a blatant sales pitch), then your twitter post is not indexed. Linking your twitter message to a business blog article increases the relevancy potential for your twitter post.
Happy Blogging
Ed Bejarana
Zenith Exhibits, Inc.
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