Business Blogging

On the internet today, your focus should be spent providing single topic focused content on a regular basis (i.e. new information every week). Your website should be designed to present information in both date order as well as categorized navigation. Read the rest of this entry »

Big companies can afford expensive market research.  Small business, to stay competitive, can turn to business blogging as a way to measure consumer acceptance of new products and/or services.

How?

Armed with a target market profile and Google analytics; create two articles based on a desired action.  That action may be visiting a contact page, clicking on a download or visiting a specific page.  Set your Google Analytics to record the navigation path so you can identify the page source.

Schedule your “pre-written” blog postings to publish a few weeks apart.  Do not try and publish two marketing messages for the same product or service at the same time.

Use normal social networking promotions to bring additional traffic to your articles.  The article that generates the greatest desired action wins!

This brings up the most important consideration when business blogging–a plan!  Improvements in business starts with n organized plan of action.  Do not blog by the seat of your pants.  The goal is to build BETTER traffic, not just MORE traffic.

Put another way, business blogging will allow you to convert more visitors into customers because in a business blog article you have more time with the reader to build a relationship.

Over the last month I have been focused on learning how to develop websites using the WordPress Framework technology.  By using CSS inheritance, we are able to create new websites faster with more built in features that closely integrate the blog content with the website content.

Why is that important?  Because a website that is closely integrated with blog technology will allow you to present data to visitors based on their search, and not a predetermined menu structure.

For months you’ve heard friends and colleges suggest you start a blog, but blogging seems to tedious.  We created an online information source (here on BusinessBlogging.net) to help the small business person learn how to effectively use blogging as a marketing tool.  Visit our Online Training pages to see a never ending source of knowledge.

The biggest question to answer is WHY?

Web pages are un-categorized knowledge; blog postings have two levels of categorization.  Categories and Tags.  Using categories and tags allows you to tie associated bits of knowledge together in a linking structure that visitors can easily follow.  This means you can shorten the volume of information and present a much more visually friendly page.  Less, more focused page content translates in to a better experience for the visitor.  Better web experiences translate into higher conversions.

Why business blog?  To close more deals.