Search Engine Visibility
The differences between search engine optimization and search engine visibility are subtle, but critical. We explore the never end list of tricks, tactics and tools.
Why would I Use WordPress for my Website?
Websites are mission critical in today’s business because 88% of all American Internet users “Use a search engine to find information.” (Pew Internet – April 2009) WordPress based sites are search engine friendly and can be setup to automatically fill in the necessary meta data fields. Plus WordPress uses a ping feature to alert the [...]
Truth 3: It’s not about traffic–it’s about qualified traffic
Back in the delirious, go-go heyday of Internet Marketing 1.0, in the distant era of the mid-’90s, all that was on the collective minds of marketers, site owners, and web publishers was the giddy notion of “click” or “hits.” The more, the merrier, or so the thinking went.
We must get to the point where we [...]
How Blogging is like Exhibiting at Tradeshows
Every year hundreds of thousands of companies pack up their wares and setup shop in convention centers all across America. Bright colorful graphics, lots of brochures and an endless sea of business cards line row and row of these portable market centers. This is kind of like what you are doing with you Business Blog, [...]
Words, Words, and More Words
A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found that searchers are typing four or more words at an increasing rate to find what they’re looking for. Searches using five words, for example, are up 6 percent, while those using eight or more words have risen by 22 percent. Overall, longer search queries have increased 10 percent over the past year.
Driving traffic to your business blog
Social marketing is an over simplified version of word-of-mouth advertising. The concept is you build a network of on-line friends, then deliver small bits of useful information with a goal of stimulating commerce. By itself, social marketing is a poor advertising vehicle.
Recession! It is official
Just in case you needed a government official to confirm the obvious… Yesterday they announced we are (and have been) in a recession. Every small business owner in America could have told you business was down, but the officials never seem to interview small business people during times is national crisis: why do you suppose [...]
What to blog about?
As a blog operator / business owner using blog technology, you are faced with the never ending question, “What should I write about?”
Business Blogging is a consolidation of information that is beneficial to the communities you serve. In my case, I am a business blog consultant who teaches business owners how to use blog technology to advance company visibility on the internet. I write about how to capture attention from those surfing the web. A natural starting point is picking the “right” subjects to write about.
Blogging Instructions
Business blogging can be the most cost effective marketing tool in your arsenal, but doing it right is mission critical. Time sensitivity and high relevancy scores will get you listed high on all the search engines. Links from your article back to your website will prompt Google, Yahoo and MSN to take note; helping with [...]
What’s My Motivation?
We all picture a flamboyant actor flailing their hands in the air chanting these words, “what’s my motivation?”
How often do you feel like you are the actor and those words just left your mouth?
The press is stopping short of actually using the “R” word in open forums or in print, but they are sure throwing [...]
