Business Blogging

Short answer…sort of.  My twitter SEO marketing campaigns have been so successful that I hardly have time to maintain my follow / unfollow duties.  An important daily maintenance activity is removing those who don’t follow you back AND finding new “targeted” twitter users to follow.

I’ve watched this application grow and mature into a professional marketing tool AND with economic conditions being tough, the guys in product development priced the software to a point where you can’t afford NOT to use the software.  I purchased the five profile version and now don’t have to spend ANY time managing my tweets, DM’s, targeted follows, follow backs, and unfollows.

This is the PERFECT software for busy small business folks working on limited budgets.

Twitter is great for measuring effectiveness of website content, building more links on Google and driving more web traffic. Read the rest of this entry »

There's a school of thought that asserts going "viral" is a random occurrence. There is no formula, algorithm or logic that dictates what does and doesn't become a mainstream hit on the Internet. Those people are correct. But there are ways to hedge the bets in your favor—without selling 3/4 of your soul on market research, and the last 1/4 presenting the concept to a skeptical executive team. Read the rest of this entry »

They email, they blog, they text, they chat. And now, they twitter. Yikes. Twitter.com offers a real-time service for "friends, family, and co-workers" to communicate what they're doing (in 140 characters or less)—"between emails and phone calls." Great. Do you really need to add this to your day? Well, perhaps you do. Read the rest of this entry »

If you have not heard about Twitter, then you probably need to get out of the office more!

Google has attempted to break into the social networking market with very limited success.  Googles Orkut has some following, but it pales in comparison to Facebook and Twitter.

Social networking, internet marketing and search engine optimization industry experts are clamoring about the prospects of Google buying Twitter.  Many call it a match made in heaven.

Frank Watson, with Search Engine Watch, wrote in his article, “Should Google Buy Twitter?“ “[Buying twitter]…would give them the hottest thing in social media right now…”

Google would not be the first internet giant to go after Twitter.  This past year Twitter turned down Facebooks’ offer of $500 million.

What does this mean for you? If massive internet giants are going to consider Twitter, then you should too; but why is Twitter so attractive?  They’ve raised $20 million in venture capital but they have yet to generate any revenue.  Is this not the same recipe for disaster that caused the dot com bubble to burst?

Well, yes, but Twitter is different.  Their unique “short” message format is the ultimate in viral communications.  Hundreds of new tools are being created for Twitter every day to take advantage of the internet AND cell phone conversations.  This gives us a hint to the true power of Twitter over Google, Facebook and other giants.  Twitter is mobile!

It use to be that only techies were connected to the internet night and day, but with Twitter and a cell phone Joe Small Business Owner can now be connected.  With short text based messages able to go directly from the internet to your cell phone AND back, the marketing potential is immense.  Industry experts believe the next computing platform of choice is cell phones.

Your message must be compact enough to fit on our tiny cell phone screens and right now Twitter has the industry momentum to deliver.  Take the time right now to create a Twitter account, then stay tuned for more tips on how to use the technology to bring more customers to your business.

Ed Bejarana BusinessBlogging.net a division of Zenith Exhibits, Inc.

Building your website and waiting for customers does not work. On todays internet you must tell people about it and attract visitors. Read the rest of this entry »

Part 3 of a 3 part presentation on Social Networking and Internet Marketing. Read the rest of this entry »

The crux of Personality Based Marketing is writing about you and your life. People surfing the net for entertainment will stumble across your posting, read it, and want to learn more about what you do. The transition from your blog site to your web site (where the features and benefits presentation takes over) is the art behind blogging. Read the rest of this entry »

Here are two Power Point Presentations on Social Marketing

To view the presentations, you need a Google account.  Google accounts are free.  For more information about Google Accounts, please click here.

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Internet marketing has become a complex business operation which requires a unique marketing plan and internet expertise. Gone are the days of build-it and they will come; now, companies must post news and advertising snippets in a multitude of locations. No longer can you trust your internet marketing campaign to the computer geek who knows HTML. Advanced marketing, writing and programming skills are needed to build and keep traffic. Read the rest of this entry »