Search Engine Optimization

Being found on the search engines is the first step in building a client base. Search Engine Optimization, for most businesses have become essential.

The Truth About Search Engine Optimization

The Truth About Search Engine Optimization

by Rebecca Lieb
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”
Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • Technorati
  • Facebook
  • LinkedIn
  • Twitter

Truth 1: getting noticed by spiders, robots, and crawlers

Spiders, robots, and crawlers are your friends.  In the name of search engine optimization, you’ll not only learn to love them, but also you’ll actually go out of your way to attract them to your site.
Sitemaps are particularly useful for websites containing content that cannot be accessed through a browseable interface.
When a spider hits your [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • Technorati
  • Facebook
  • LinkedIn
  • Twitter
Business Blogs are not Business Cards

Business Blogs are not Business Cards

The new Business Blogger often starts by writing very detailed sales pitches.  Think “long winded elevator speech” and you are getting close to the most common mistake.
Business blogs gain preferential treatment by the search engines.  If the content of your article is not focused and well crafted, then the preferential treatment will be the cold [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • Technorati
  • Facebook
  • LinkedIn
  • Twitter

Search Engine Rankings for December 2008

There were 8.6 billion searches in December, which is a 19% increase from December 2007. Google still holds a firm grip on the top spot with 5.4 billion searches (up 33%). Yahoo came in a distant second with 1.4 billion searches (up 13%) and MSN rounded out the top three with 841 million searches (down 15%).

Share and Enjoy:
  • Digg
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • Technorati
  • Facebook
  • LinkedIn
  • Twitter