Search Engine Optimization
Being found on the search engines is the first step in building a client base. Search Engine Optimization, for most businesses have become essential.
Truth 2: Learn to do the Google dance
Until just a few years ago, Google changed its rankings algorithm every month or so. The ranking algorithm is what many SEOs live and die by–it’s the complex, top-secret formula that determines how high (or low) a site or web page ranks in organic search results. Is yours the top result on the first page [...]
The Truth About Search Engine Optimization
by Rebecca Lieb
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”
Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to [...]
Truth 1: getting noticed by spiders, robots, and crawlers
Spiders, robots, and crawlers are your friends. In the name of search engine optimization, you’ll not only learn to love them, but also you’ll actually go out of your way to attract them to your site.
Sitemaps are particularly useful for websites containing content that cannot be accessed through a browseable interface.
When a spider hits your [...]
Small Business Web Hosting and Design
Our web hosting service is NOT for the masses, but rather a small select group of small and home-based businesses in and around the Portland Metro area. We believe in giving service and value for your patronage. We are never further than a phone call away and when possible, we prefer to meet face-to-face.
Business Blogs are not Business Cards
The new Business Blogger often starts by writing very detailed sales pitches. Think “long winded elevator speech” and you are getting close to the most common mistake.
Business blogs gain preferential treatment by the search engines. If the content of your article is not focused and well crafted, then the preferential treatment will be the cold [...]
Mobile Phones – The Next Small Business Marketing Platform
We have all rolled our eyes at least once when we heard someone say our cell phone would be the next internet platform of choice. Sometimes the best measure of the future is the actions of the mega companies.
Google has started following suit with Apple’s software add-on pay-per-app business strategy. I interpret this act as [...]
Building Your Small Business Internet Marketing Plan Part 3
Part 3 of a 3 part presentation on Social Networking and Internet Marketing.
Search Engine Rankings for December 2008
There were 8.6 billion searches in December, which is a 19% increase from December 2007. Google still holds a firm grip on the top spot with 5.4 billion searches (up 33%). Yahoo came in a distant second with 1.4 billion searches (up 13%) and MSN rounded out the top three with 841 million searches (down 15%).
Building Your Small Business Internet Marketing Plan Part 1
Advertising agencies help BIG business generate buzz, but with huge budgets they are hard to fail. Who does the small business owner, working on a limited marketing budget, turn to? When we add in the economic woes our nation is struggling with, the answer is invariably YOU.
How Users Read on the Web – a look back on SEO
Keywords have been demoted to the bottom of the list and have very little impact on your search listings. Keywords are important in one regards, having them ALONG with good usage in your page text WILL influence more web traffic. The important note, however, is content is king. Throwing keywords on your page in a haphazard fashion will HURT your website. Building quality content that helps your visitor will get you noticed.
