Business Blogging

The common misconception is twitter is more effective because the message goes to a wider audience than publishing on your blog site.  While there is some truth to the statement, a twitter message by it’s self has low impact on search engine visibility.  Combine twitter posts with your business blog articles and you have a powerful combination.

Going to back to answer the question, why blog or twit?  To build relevant information for Google to index.  Google will always have more traffic than Twitter, Facebook, etc: so your goal for every business publication should be to increase your visibility on Google.

Twitter posts are indexed by Google, but they go through the same relevancy equation as your web pages and blog articles.  If the post is garbage (i.e. a blatant sales pitch), then your twitter post is not indexed.  Linking your twitter message to a business blog article increases the relevancy potential for your twitter post.

Happy Blogging

Ed Bejarana Zenith Exhibits, Inc.

From the internet perspective, your friends and family tell you to use Twitter and Facebook; but isn’t Twitter is a bully and Facebook a Photo album? How are these two things going to help? Read the rest of this entry »

Looking at the publication dates of my blog articles one might conclude that I have given up on business blogging. This can not be further from the truth. Actually, business blogging has EXPLODED and business for me is now so busy that I've been focusing my time creating How-To guides (pages) to help other business bloggers. Read the rest of this entry »

A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and live in the same geographic area can actually meet—in person! Read the rest of this entry »

Twitter is great for measuring effectiveness of website content, building more links on Google and driving more web traffic. Read the rest of this entry »

The best email offer in the world won't accomplish much if it never reaches your intended recipient. Read the rest of this entry »

Last week your employer gave you a final paycheck. This week you face the grim job hunt reality, too many applicants, not enough jobs. Is now the time to strike out on your own? Millions of Americans are taking fate into their own hands and starting a small business. Read the rest of this entry »

Every year hundreds of thousands of companies pack up their wares and setup shop in convention centers all across America.  Bright colorful graphics, lots of brochures and an endless sea of business cards line row and row of these portable market centers.  This is kind of like what you are doing with you Business Blog, you stand before billions of people observing trillions of electronic brochures and bright colorful graphics!

Searching a random key term, “Auto Industry”, on Google produces a list of 67 million exhibitors.  The first listing, by the way, is a blog site.  The 2009 North American International Auto Show hosted about a hundred exhibitors and more than 650,000 visitors.  What then does a blog site have in common with a tradeshow?

Show Audience Attention Time Span

When walking by your booth or visiting your site, we have about 10 seconds to make a lasting impression that compels the visitor to want more info.  How you write your blog article will influence how many visitors continue reading and how many bounce back to the search engine.

• Use catchy headlines
• Relevant graphics
• Specific examples
• Clear, easy to read, text

Targeting a blog article length of about 250 words is optimum, but for some subjects you might need as many as 400 to 600 words.

Unlike the tradeshow floor, your blogs search engine visibility will depend on the perceived value of your content.  Make sure the words you use are clear, to the point and informative for your reader.  Don’t try to sell the visitor, use your blog as the beginning of the relationship, not the end.

Ed Bejarana LinkedIn: http://www.linkedin.com/in/edbejarana Twitter:  http://www.twitter.com/bejarana Company Site:  http://www.ZenithExhibits.com Delicious:  http://www.delicious.com/bejarana

Business leaders have have sought a balance between online shopping and offline selling. For many businesses, the disconnected, non-human feeling eStore is not compatible. However, the pure social nature of blogs are too loose and sometimes too revealing for professional services and high value products. Read the rest of this entry »

A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found that searchers are typing four or more words at an increasing rate to find what they're looking for. Searches using five words, for example, are up 6 percent, while those using eight or more words have risen by 22 percent. Overall, longer search queries have increased 10 percent over the past year. Read the rest of this entry »