Internet Marketing
For most business people, internet marketing is both confusing AND mission critical. Internet marketing is an ever changing topic and our postings reflect ideas on using new technologies.
Pay Per Click Add Creation Guidelines
Pay Per Click Advertising is the fastest way to get new traffic to your website, but it requires lots of forethought in the ad creation.
Understanding the Limitations
Besides the punctuation limitations found in the Google Adwords help section, here are field size restrictions you must take into account when building your ad.
Headline: 25 characters
Description line 1: [...]
Why would I Use WordPress for my Website?
Websites are mission critical in today’s business because 88% of all American Internet users “Use a search engine to find information.” (Pew Internet – April 2009) WordPress based sites are search engine friendly and can be setup to automatically fill in the necessary meta data fields. Plus WordPress uses a ping feature to alert the [...]
Truth 3: It’s not about traffic–it’s about qualified traffic
Back in the delirious, go-go heyday of Internet Marketing 1.0, in the distant era of the mid-’90s, all that was on the collective minds of marketers, site owners, and web publishers was the giddy notion of “click” or “hits.” The more, the merrier, or so the thinking went.
We must get to the point where we [...]
Truth 2: Learn to do the Google dance
Until just a few years ago, Google changed its rankings algorithm every month or so. The ranking algorithm is what many SEOs live and die by–it’s the complex, top-secret formula that determines how high (or low) a site or web page ranks in organic search results. Is yours the top result on the first page [...]
The Truth About Search Engine Optimization
by Rebecca Lieb
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”
Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to [...]
Truth 1: getting noticed by spiders, robots, and crawlers
Spiders, robots, and crawlers are your friends. In the name of search engine optimization, you’ll not only learn to love them, but also you’ll actually go out of your way to attract them to your site.
Sitemaps are particularly useful for websites containing content that cannot be accessed through a browseable interface.
When a spider hits your [...]
Internet Marketing Food for Thought
“Search engines drive website traffic; social networks promote brand awareness and blogs encourage community engagement. But what about eMail?” Wrote Peter Prestipino, Editor-in-Chief and Mike Phillips, Senior Editor for Website Magazine.com.
The article goes on to explain the importance of including eMail marketing in your company internet marketing strategy. My take from the article is the [...]
Why TweetAdder? Did I sell out to Twitter automation?
Short answer…sort of. My twitter SEO marketing campaigns have been so successful that I hardly have time to maintain my follow / unfollow duties. An important daily maintenance activity is removing those who don’t follow you back AND finding new “targeted” twitter users to follow.
I’ve watched this application grow and mature into a professional marketing [...]
Business blogging and social media
The common misconception is twitter is more effective because the message goes to a wider audience than publishing on your blog site. While there is some truth to the statement, a twitter message by it’s self has low impact on search engine visibility. Combine twitter posts with your business blog articles and you have a [...]
Small Biz Ideas – The New Economy of Scale
From the internet perspective, your friends and family tell you to use Twitter and Facebook; but isn’t Twitter is a bully and Facebook a Photo album? How are these two things going to help?
