Internet Marketing

For most business people, internet marketing is both confusing AND mission critical. Internet marketing is an ever changing topic and our postings reflect ideas on using new technologies.

Pay Per Click Add Creation Guidelines

Pay Per Click Add Creation Guidelines

Pay Per Click Advertising is the fastest way to get new traffic to your website, but it requires lots of forethought in the ad creation.

Understanding the Limitations
Besides the punctuation limitations found in the Google Adwords help section, here are field size restrictions you must take into account when building your ad.
Headline:  25 characters
Description line 1:  [...]

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Truth 3: It’s not about traffic–it’s about qualified traffic

Back in the delirious, go-go heyday of Internet Marketing 1.0, in the distant era of the mid-’90s, all that was on the collective minds of marketers, site owners, and web publishers was the giddy notion of “click” or “hits.”  The more, the merrier, or so the thinking went.
We must get to the point where we [...]

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The Truth About Search Engine Optimization

The Truth About Search Engine Optimization

by Rebecca Lieb
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”
Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to [...]

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Truth 1: getting noticed by spiders, robots, and crawlers

Spiders, robots, and crawlers are your friends.  In the name of search engine optimization, you’ll not only learn to love them, but also you’ll actually go out of your way to attract them to your site.
Sitemaps are particularly useful for websites containing content that cannot be accessed through a browseable interface.
When a spider hits your [...]

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Why TweetAdder? Did I sell out to Twitter automation?

Short answer…sort of.  My twitter SEO marketing campaigns have been so successful that I hardly have time to maintain my follow / unfollow duties.  An important daily maintenance activity is removing those who don’t follow you back AND finding new “targeted” twitter users to follow.
I’ve watched this application grow and mature into a professional marketing [...]

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Small Biz Ideas – The New Economy of Scale

From the internet perspective, your friends and family tell you to use Twitter and Facebook; but isn’t Twitter is a bully and Facebook a Photo album? How are these two things going to help?

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