Business Blogging
Our business blogging discussions are based on helping small business people utilize business blogging as a viable internet marketing strategy. Please feel free to join in on the discussion by adding your comments, but be mindful that the intent is to help others, NOT sell.
Blogging About Tip and Tricks
Sometimes the best marketing strategy is to give readers tips for how to chose the right service provider. Your tips should include things to look for, ask for or ways to negotiate better deals. In reality, your motivation is to highlight how much service “you” provide as compared to your competition: however, you are not [...]
Things Bloggers Need to Know
(Link to Source Document)
In addition to understanding how your specific blogging software works, such as WordPress, there are some terms and concepts you need to know.
Archives
A blog is also a good way to keep track of articles on a site. A lot of blogs feature an archive based on dates (like a monthly or [...]
Business Blogging Strategies
Before diving into business blogging, we need to compare and contrast Personality Based Marketing with Traditional Social Networking. While not an exact science, we can use basic math to weight each marketing model to determine which has more potential.
Traditional Social Networking Model
Traditional Social Marketing Connection Diagram
Traditional Social Marketing Connection Diagram
The strategy behind business blogging is [...]
You can’t win the game focusing on the scoreboard
You can’t win the game focusing on the scoreboard. Focus on the game of engagement and the traffic will come.
Social networking, by definition, is designed to get you involved AND keep you involved. Building a large following, in a sense, becomes a game. In business, it is not about who has the most followers, but [...]
Creating a Business Blogging Plan
A business blogging plan is a written strategy guide for your social marketing effort. Like all business documents, your business blogging plan is a living document! Expect and plan for frequent changes. It is reasonable to expect your plan to change at least seasonally (based on business seasons).
Goal
What do you want to achieve? While you [...]
What Happens to Business Blogging when Business Gets Busy?
Hi All,
I’ve been asked that question more than a few time by sole proprietor based business folks. When business gets busy, most of the time, we put off those things which led to our success (sadly). I know this to be true because I JUST did it myself.
My wife and I were traveling this summer [...]
Building a Following on Twitter
Before diving into tips for building a following, lets take a deeper look at Twitter, the communication tool.
Twitter can be a social communication system OR a marketing tool; knowing which you want will dictate how you build your following. You can read more information about using Twitter as communication tool on the right side.
Target Profiling
To [...]
Twitter Beginners Guide
Twitter can be an excellent web traffic tool to help you improve your:
Customer Conversion Optimization
Number of Inbound Links
Search Engine Optimization
The first step is to visit Twitter.com and click on “Get Started – Join”
Enter your real name (unless anonymity is required). We feel personal branding has a huge internet marketing benefit.
Create a Twitter User Account
Enter your [...]
Social Worker – Career Traits
Protective
Supportive; encouraging
May be provocative
Skilled interpersonally; more concerned with people than with ideas
Seeks situations with other people
Altruistic; attends to others
Intelligent; shies away from physical skills
Generally outgoing
Satisfied with career; likes work; likes to exert influence
Practical
Slightly inhibited
Slightly compulsive
Source: Writer’s Guide to Character Traits – second Edition by Linda N. Edelstein, PH.D.
Discussion
When trying to gain government contracts you’ll more [...]
Accountant – Career Traits
Self-Controlled, practical
Introverted, introspective, and serious
Judgmental, demanded, and reserved
Responsible; makes a good impression
Wary of impulse; plans ahead; organized
Willing to give advice
Conservative; conventional; a conformist
Source: Writer’s Guide to Character Traits – second Edition by Linda N. Edelstein, PH.D.
Career Discussion
Generally busy people, especially around tax season. Generally people who cut to the chase. They like the facts, but [...]
