Business Blogging

There is no such thing as instant results or a sure thing in internet marketing.  For that matter, we can expand that statement to all marketing.  The most expensive TV commercials can (and often do) fail.  Therefore, when looking to business blogging as a marketing tactic for your business, do so with the following basic understanding: business blogging is a long term process, not a short term solution.

Unlike other marketing methods, business blogging is the process of building a relationship with potential customers.  When blogging, consider the following:

1. People prefer to do business with people they know and like.
2. Nobody likes to hear (or read) a slick sales pitch.
3. Just because you say it doesn’t make it so.

As business owners it is hard to avoid the trap of self importance.  When we attend chamber meetings and business networking events we spend our precious few seconds giving our elevator speech (which is almost always an abbreviated sales pitch).  Because an elevator speech is geared toward educating folks about your products and services, they make for horrible business blog postings.

When blogging, you should focus on helping others.  Keep your topic focused on your visitor and give them FREE information they can use to improve something.

Do not try to write a single blog post on more than a single topic.  Your first target audience member are the search engines; if you try to include too many topics, then the search engines will not know how to list your info.

Lastly, be personal.  Business blogging is informal by nature: so do not try to write poetic master works.  The biggest fear of business blogging is someone will judge your business based on a mis-spelled word or the incorrect use or a comma.  Some may, but most will not.  Unless, of course, your business is writing!

Ed Bejarana
Zenith Exhibits, Inc.

Get a FREE business blog site at PDXchat.com