Business Blogging

• Self-Controlled, practical
• Introverted, introspective, and serious
• Judgmental, demanded, and reserved
• Responsible; makes a good impression
• Wary of impulse; plans ahead; organized
• Willing to give advice
• Conservative; conventional; a conformist

Source: Writer’s Guide to Character Traits – second Edition by Linda N. Edelstein, PH.D.

Career Discussion

Generally busy people, especially around tax season.  Generally people who cut to the chase.  They like the facts, but prefer them to be concise.  When writing for accountants keep your style focuses on the facts without adding too many flowery prose.  While they appreciate good literature, they expect business blog content to be business focused.