How Blogging is like Exhibiting at Tradeshows

Every year hundreds of thousands of companies pack up their wares and setup shop in convention centers all across America.  Bright colorful graphics, lots of brochures and an endless sea of business cards line row and row of these portable market centers.  This is kind of like what you are doing with you Business Blog, you stand before billions of people observing trillions of electronic brochures and bright colorful graphics!

Searching a random key term, “Auto Industry”, on Google produces a list of 67 million exhibitors.  The first listing, by the way, is a blog site.  The 2009 North American International Auto Show hosted about a hundred exhibitors and more than 650,000 visitors.  What then does a blog site have in common with a tradeshow?

Show Audience Attention Time Span

When walking by your booth or visiting your site, we have about 10 seconds to make a lasting impression that compels the visitor to want more info.  How you write your blog article will influence how many visitors continue reading and how many bounce back to the search engine.

• Use catchy headlines
• Relevant graphics
• Specific examples
• Clear, easy to read, text

Targeting a blog article length of about 250 words is optimum, but for some subjects you might need as many as 400 to 600 words.

Unlike the tradeshow floor, your blogs search engine visibility will depend on the perceived value of your content.  Make sure the words you use are clear, to the point and informative for your reader.  Don’t try to sell the visitor, use your blog as the beginning of the relationship, not the end.

Ed Bejarana
LinkedIn: http://www.linkedin.com/in/edbejarana
Twitter:  http://www.twitter.com/bejarana
Company Site:  http://www.ZenithExhibits.com
Delicious:  http://www.delicious.com/bejarana

Related posts:

1. Business blogging and social media
2. Using Business Blogging to increase Internet Marketing
3. Business Blogging is still business blogging!