Business Blogging

"Most email marketers do not view soft bounces as being a major cause for concern," says Dela Quist in the UK DMA Email Marketing Council newsletter, "so rarely, if ever, have any specific strategies been in place for dealing with them." Read the rest of this entry »

When he saw a reputable marketer praising the use of Fwd: in the subject line of an original email, Matt Hill decided to explain why he disagrees. "[E]ven selectively this is a bad idea," he says at the Email Karma blog, noting that spammers often use this device to trick recipients into believing the message is somehow personal. "I have several very current examples of this in my spam folder right now." Read the rest of this entry »

They email, they blog, they text, they chat. And now, they twitter. Yikes. Twitter.com offers a real-time service for "friends, family, and co-workers" to communicate what they're doing (in 140 characters or less)—"between emails and phone calls." Great. Do you really need to add this to your day? Well, perhaps you do. Read the rest of this entry »

The stimulus package has been passed! How long before your business receives government assistance? Possibly never, but that topic is for another story on a different blog site. For the time being, it is safe to say, you are on your own! Read the rest of this entry »

Personality can be defined as a dynamic and organized set of characteristics possessed by a person that uniquely influences his or her cognitions, motivations, and behaviors in various situations.

Human characteristics act as magnets; one side attracts while the other side repels. Objects can only be influenced once they enter the magnetic field. Personality Based Marketing is the process of expanding your magnetic influence to your consumer base.

We all know people with whom we naturally “hit-it-off” and those who we instantly dislike. The means by which we make our judgments is through our perception of one’s personality traits.

The Science

Gordon Allport was an early pioneer in the study of traits, which he sometimes referred to as dispositions. One of his early projects was to go through the dictionary and locate every term that he thought could describe a person. This is known as the “lexical hypothesis.” From this, he developed a list of 4500 trait like words. He organized these into three levels of traits.

1. Cardinal trait – This is the trait that dominates and shapes a person’s behavior. These are rare as most people lack a single theme that shapes their lives.
2. Central trait – This is a general characteristic found in some degree in every person. These are the basic building blocks that shape most of our behavior although they are not as overwhelming as cardinal traits. An example of a central trait would be honesty.
3. Secondary trait – These are characteristics seen only in certain circumstances (such as particular likes or dislikes that a very close friend may know). They must be included to provide a complete picture of human complexity.

Traditional Marketing Challenge

Traditional marketing focuses exclusively on central traits, pushing consumers to make emotional decisions. Sometimes consumers feel buyers remorse and out of frustration start an negative word-of-mouth marketing campaign. Since no business marketing campaign can over come a negative word-of-mouth campaign, the goal is to avoid (as much as possible) making your customers feel buyers remorse.

A New Marketing Concept

What if you had a way to line up the magnetic forces between you and your ideal customer?

First you need to establish your magnetic alignment.

The content under this section pertains to improving your companies market awareness.  Different marketing approaches require content based adaptation.  We focus on mediums and methods for disseminating your message.

For home-based and small business, the Internet is quite possibly your most cost effective marketing tool.  as with any marketing tool, it requires times and patience.  There is no quick fix, get rich quick or EASY way to make your message stand out in the crowd.

The key concept behind all of our online training is planning and organization.  The online training section of this site is always being updated.  We suggest you check back often OR call us if you have any questions.

BusinessBlogging.net is a division of Zenith Exhibits, Inc. We provide full service face-to-face and internet marketing solutions for home based and small businesses.

The content under this section pertains to improving your search engine visibility.  Address keyword selection, writing styles, and group identification you can improve your position on long tail searches.

The key concept behind all of our online training is planning and organization.  The online training section of this site is always being updated.  We suggest you check back often OR call us if you have any questions.

BusinessBlogging.net is a division of Zenith Exhibits, Inc. We provide full service face-to-face and internet marketing solutions for home based and small businesses.

The first step in internet marketing: Getting your website, new web page and blog article indexed by the major search engines.  We specialize in working with small startup companies working on limited budgets.

Knowing Your Audience

Build a target client profile.  Who is your perfect customer?  Note their sex, age, marital status, number of children, education, political persuasion, and social preferences.  The more information you can list the better.

Is this the beginning of the end for the CEO blog as client outreach? A report by Forrester Research seems to think so, according to a recent article by Christine Kent at Ragan.com. Read the rest of this entry »

In a recent Marcom Writer Blog post, Dianna Huff noted that, while going over her Google stats, she realized that one single archived issue of her newsletter was drawing a ton of hits. Read the rest of this entry »

If you have not heard about Twitter, then you probably need to get out of the office more!

Google has attempted to break into the social networking market with very limited success.  Googles Orkut has some following, but it pales in comparison to Facebook and Twitter.

Social networking, internet marketing and search engine optimization industry experts are clamoring about the prospects of Google buying Twitter.  Many call it a match made in heaven.

Frank Watson, with Search Engine Watch, wrote in his article, “Should Google Buy Twitter?“ “[Buying twitter]…would give them the hottest thing in social media right now…”

Google would not be the first internet giant to go after Twitter.  This past year Twitter turned down Facebooks’ offer of $500 million.

What does this mean for you? If massive internet giants are going to consider Twitter, then you should too; but why is Twitter so attractive?  They’ve raised $20 million in venture capital but they have yet to generate any revenue.  Is this not the same recipe for disaster that caused the dot com bubble to burst?

Well, yes, but Twitter is different.  Their unique “short” message format is the ultimate in viral communications.  Hundreds of new tools are being created for Twitter every day to take advantage of the internet AND cell phone conversations.  This gives us a hint to the true power of Twitter over Google, Facebook and other giants.  Twitter is mobile!

It use to be that only techies were connected to the internet night and day, but with Twitter and a cell phone Joe Small Business Owner can now be connected.  With short text based messages able to go directly from the internet to your cell phone AND back, the marketing potential is immense.  Industry experts believe the next computing platform of choice is cell phones.

Your message must be compact enough to fit on our tiny cell phone screens and right now Twitter has the industry momentum to deliver.  Take the time right now to create a Twitter account, then stay tuned for more tips on how to use the technology to bring more customers to your business.

Ed Bejarana BusinessBlogging.net a division of Zenith Exhibits, Inc.