Archive for January 16th, 2009
Building Your Small Business Internet Marketing Plan Part 2
Picking Your Blog Topic
The natural tendency for a savvy business owner is to write about a business service or product. We suggest you do not take this route. Boring writing is, well, boring. Who is going to click and read a dull sales pitch? While your product and/or service is VERY exciting to you, to the casual reader surfing the internet it is less intriguing than watching spiders climb the water spout.
The crux of Personality Based Marketing is writing about you and your life. People surfing the net for entertainment will stumble across your posting, read it, and want to learn more about what you do. The transition from your blog site to your web site (where the features and benefits presentation takes over) is the art behind blogging. Read the rest of this entry »