Archive for January, 2009
Mixing Internet Marketing Channels
Build It and They Will Come!
Phooey! You must build it, write about it, eMail links, create hundreds of bookmarks, twit it, and hound your entire Facebook friends list and that’s just for starters. Today’s internet has you pitting your company message against hundreds of thousands, if not millions, of competitors. Gone are the days of building your website and waiting for the traffic; getting noticed requires effort. Read the rest of this entry »
Building Your Small Business Internet Marketing Plan Part 3
Write it and they will come is not a good business blogging strategy. A better approach would be:
- Write it
- Bookmark it
- Comment on it
- Link to it
- Ask friends to read it
- EMail others about it
Your blog site tells the major search engines every time you publish a new article. If you’ve kept your article to a single topic, written good support information for your title, and avoided the direct sales pitch, then the search engines will reward you with a high natural search result. In some cases that might be enough, but why take a chance? Let’s tell a few hundred thousand people about the article…
Social networking is the online equivalent of attending the local Chamber of Commerce. If you have attended a chamber meeting then you have witnessed social networking first hand: The mic is passed around the room for everyone to make their elevator speech and then it happens… Someone says, “I’d like to give kudos to…”
Search Engine Rankings for December 2008
My customers often hear me quote statistical information about the number of interenet searches and the over all rankings of the major search engines. I get my data from Nielsen Online. Here is a link to the December 2008 Search Engine Share Rankings.
There were 8.6 billion searches in December, which is a 19% increase from December 2007. Google still holds a firm grip on the top spot with 5.4 billion searches (up 33%). Yahoo came in a distant second with 1.4 billion searches (up 13%) and MSN rounded out the top three with 841 million searches (down 15%).
About Nielsen Online:
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com. Also, visit our blog at www.nielsen-online.com/blog.
Ed Bejarana
BusinessBlogging.net
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