Business Blogging

Building your website and waiting for customers does not work. On todays internet you must tell people about it and attract visitors. Read the rest of this entry »

Hi All,

I have been playing with twitter for the last couple of months and LOVE the interface.  It is fast, easy and works great on my cell phone.  If you have an opportunity, please follow me.

You can also follow my twitter business account.  Watching both accounts will give you a live example of the neuaunces between personal and business microblogging.  Follow BizBlogger

Thanks,

Ed Bejarana

Part 3 of a 3 part presentation on Social Networking and Internet Marketing. Read the rest of this entry »

There were 8.6 billion searches in December, which is a 19% increase from December 2007. Google still holds a firm grip on the top spot with 5.4 billion searches (up 33%). Yahoo came in a distant second with 1.4 billion searches (up 13%) and MSN rounded out the top three with 841 million searches (down 15%). Read the rest of this entry »

The idea behind social networking is word-of-mouth marketing. Groups of people align themselves by interests, identities, and professions and through these alignments build relationships. Read the rest of this entry »

The crux of Personality Based Marketing is writing about you and your life. People surfing the net for entertainment will stumble across your posting, read it, and want to learn more about what you do. The transition from your blog site to your web site (where the features and benefits presentation takes over) is the art behind blogging. Read the rest of this entry »

Advertising agencies help BIG business generate buzz, but with huge budgets they are hard to fail. Who does the small business owner, working on a limited marketing budget, turn to? When we add in the economic woes our nation is struggling with, the answer is invariably YOU. Read the rest of this entry »

You’ve refined your keywords, optimized your page, and written great text that pull in tons of traffic, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%.

Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn’t for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline.  Recent research suggests that users decide to stay or leave your site in 7 to 12 seconds — in that short amount of time, headlines are the one piece of copy that users will actually read.

Here are five tips for writing headlines that will draw in user attention. Read the rest of this entry »

Keywords have been demoted to the bottom of the list and have very little impact on your search listings. Keywords are important in one regards, having them ALONG with good usage in your page text WILL influence more web traffic. The important note, however, is content is king. Throwing keywords on your page in a haphazard fashion will HURT your website. Building quality content that helps your visitor will get you noticed. Read the rest of this entry »

Here are two Power Point Presentations on Social Marketing

To view the presentations, you need a Google account.  Google accounts are free.  For more information about Google Accounts, please click here.

Read the rest of this entry »