Business Blogging

Over the past ten months I’ve been working on a new internet marketing approach that uses blog technology.  The concept is to build a coordinated series of postings are written for different audiences and all link back to the same websites (BusinessBlogging.net and ZenithExhibits.com).

I had a choice between a half a dozen different blogging platforms, but I settled with WordPress.  I believe WordPress is the future of blogging, plus they have a very large user base and development team.  Here is a link to the October stats published by WordPress.

Counting hosted and non-hosted WordPress blog sites, there were over 1.8 BILLION page views in the month of October 2008.  WordPress has gained popularity by using free hosting with massive amounts of power to spare.  Here is a link to the features page, describing the offering.

I use WordPress for my customer sites because I am able to create a multi-user environment where I can perform administrative tasks without having to log in using my clients user account.  Internet security is very important.

If you are looking to get into the world of blogging, check out WordPress.com.

Happy Blogging!

Ed Bejarana BusinessBlogging.net a division of Zenith Exhibits, Inc.

Business blogging is often a narrative of your current business trends. If times are good, then your blog articles will have a positive, "can do" spirit. If times are rough, then you are more likely to write articles with a tone of desperation. Which type of article do you think your reader is more interested in? Read the rest of this entry »

Business blogging is about giving something of value to the reader. Discounts on your products or services do not count. The reader has given their time to your thoughts, reward them with something entertaining, enlightening or engaging. Read the rest of this entry »

The most important aspect of business blogging is keeping a positive "can do" spirit. When ever you feel your writing is going negative, take some time for yourself and find that happy spot. Read the rest of this entry »

...Negitive thought be gets negative results. When you are faced with an economically induced writers block, the solution is to turn to your passion. That which you are passionate about will always get you writing again... Read the rest of this entry »

The moral of my fishing experience with Bear is understand why the fish got away and you'll be better equipped to bring the next one into the boat. I also learned it is good to get away from the office from time to time and see my business from a different perspective. Read the rest of this entry »

Writing interesting articles is a learned art and requires practice. Start by writing things that interest you and find a friend or close confidant to act as your proof reader/sounding board. Don't talk about your article with your friend. Write it out and allow them to review your written product. Read the rest of this entry »

The last consideration for topically focused social marketing is making sure you keep your article focused. Write on one topic at a time. Don't try to introduce multiple topics in a single article because the over all relevancy rating will be significantly lower. Read the rest of this entry »

Business blogging, like all marketing activities, requires careful planning. Picking popular search topics, writing in human interest format, staying focused, and being audience specific will drive attention to your articles. The organization does not stop there. Your planning must also include a reason for the reader to click on the next link. No sales pitch is allow, so enticing a reader to learn more becomes very difficult hence the reason for all the up front planning. Read the rest of this entry »

To better understand the reasons for writing entertainment focused articles, we need to examine a few numbers. First, per the Internet World Stats website, there are over 238 million internet users in North America (www.internetworldstats.com). Per a Pew Internet Study from April 2003, 72% of all internet users agree that the "internet would help them find out things more easily." Last, and maybe the most important statistic from the same 2003 Pew research study is 50% of internet users "believe the internet is mostly a form of entertainment." Read the rest of this entry »