Business Blogging

Internet marketing has become a complex business operation which requires a unique marketing plan and internet expertise. Gone are the days of build-it and they will come; now, companies must post news and advertising snippets in a multitude of locations. No longer can you trust your internet marketing campaign to the computer geek who knows HTML. Advanced marketing, writing and programming skills are needed to build and keep traffic. Read the rest of this entry »

Social marketing is an over simplified version of word-of-mouth advertising. The concept is you build a network of on-line friends, then deliver small bits of useful information with a goal of stimulating commerce. By itself, social marketing is a poor advertising vehicle. Read the rest of this entry »

The Eastside of Portland is pretty icy today.  It is days like today, when the roads are too hazardous to drive on that are perfect for working on your internet marketing plan.

I’ve been up for several hours already, enjoying the beautiful sunrise; even took a brave dip in the hot tub.  Now I’m settling in for a great day of internet marketing.

The holiday season in general is a great time to review your internet marketing strategy.  Are you getting enough visitors to your company website?  Is your SEO company charging an arm and a leg?  All the commercials on TV should help remind you of the MOST important aspect of marketing–remaining TOP OF MIND.

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News of recession panicked spending cuts, massive government bailouts, and job losses have our nations economy in a tail spin. Small business owners are forced to find new inexpensive ways to market their business. Marketing and business consultants at Chamber of Commerce meetings everywhere are touting “Twitter”, “Facebook”, and “Myspace” as saviors. Read the rest of this entry »

Just in case you needed a government official to confirm the obvious…  Yesterday they announced we are (and have been) in a recession.  Every small business owner in America could have told you business was down, but the officials never seem to interview small business people during times is national crisis: why do you suppose that is?  Joe the Plumber got interviewed, why can’t we get noticed?

Marketing budgets in small businesses are small.  We don’t buy TV air time, most don’t advertise on the radio or even buy massive trade show displays.  No we attend local chamber events, eMail all our friends and relatives, and pass out business cards.  There is also FaceBook, MySpace and all the social networking site, but which one should you use?  None of them talk to one another and most of the results is a flurry of SPAM.

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