Business Blogging

Business blogging, like all marketing activities, requires careful planning. Picking popular search topics, writing in human interest format, staying focused, and being audience specific will drive attention to your articles. The organization does not stop there. Your planning must also include a reason for the reader to click on the next link. No sales pitch is allow, so enticing a reader to learn more becomes very difficult hence the reason for all the up front planning. Read the rest of this entry »

To better understand the reasons for writing entertainment focused articles, we need to examine a few numbers. First, per the Internet World Stats website, there are over 238 million internet users in North America (www.internetworldstats.com). Per a Pew Internet Study from April 2003, 72% of all internet users agree that the "internet would help them find out things more easily." Last, and maybe the most important statistic from the same 2003 Pew research study is 50% of internet users "believe the internet is mostly a form of entertainment." Read the rest of this entry »

As a blog operator / business owner using blog technology, you are faced with the never ending question, "What should I write about?" Business Blogging is a consolidation of information that is beneficial to the communities you serve. In my case, I am a business blog consultant who teaches business owners how to use blog technology to advance company visibility on the internet. I write about how to capture attention from those surfing the web. A natural starting point is picking the "right" subjects to write about. Read the rest of this entry »