Archive for 2008
Internet Marketing Strategies
Internet marketing has become a complex business operation which requires a unique marketing plan and internet expertise. Gone are the days of build-it and they will come; now, companies must post news and advertising snippets in a multitude of locations. No longer can you trust your internet marketing campaign to the computer geek who knows HTML. Advanced marketing, writing and programming skills are needed to build and keep traffic.
The good news is once gained, your web traffic can also generate advertising revenue and your web properties can become revenue generating activities. But, we are jumping a head of ourselves. First we need to develop the plan.
Driving traffic to your business blog
What is Social Marketing and how does it work?
Social marketing is an over simplified version of word-of-mouth advertising. The concept is you build a network of on-line friends, then deliver small bits of useful information with a goal of stimulating commerce. By itself, social marketing is a poor advertising vehicle. Online relationships don’t transcend the trust boundaries associated with giving personal referrals. It is not until a personal relationship (online or otherwise) is established that quality word-of-mouth marketing takes place.
Does business take a SNOW day?
The Eastside of Portland is pretty icy today. It is days like today, when the roads are too hazardous to drive on that are perfect for working on your internet marketing plan.
I’ve been up for several hours already, enjoying the beautiful sunrise; even took a brave dip in the hot tub. Now I’m settling in for a great day of internet marketing.
The holiday season in general is a great time to review your internet marketing strategy. Are you getting enough visitors to your company website? Is your SEO company charging an arm and a leg? All the commercials on TV should help remind you of the MOST important aspect of marketing–remaining TOP OF MIND.